Health and fitness have always been in our blood. Our name comes from our ancestor, Monte Saldo, one of the legendary Iron Age strongmen and the creator of the original Maxalding muscle control system over 100 years ago. For generations, our family has been connected to health and fitness, driving progress, resilience, and transformation. Today, we carry that legacy forward by way of equipping leading fitness professionals with the marketing innovation and growth systems they need to lead in the digital age.

At Maxalding Agency, we partner with only the best fitness coaches and studio owners to help them scale with absolute clarity and confidence. Our proven systems allow them to attract clients consistently, convert more sales, and grow without limits. Over years of working with the best fitness professionals in the industry, one thing has become clear: those who embrace the latest in marketing solutions, sales, and automation thrive, while those who resist it risk being left behind.

The pandemic accelerated this shift. Overnight, gyms closed and personal trainers lost entire client bases. Yet at the same time, a new era of opportunity was born. Coaches and studios who adapted digital marketing discovered the ability to reach hundreds of new clients, build new revenue streams, and unlock the time and financial freedom they desire.

We find coaches and studios are experts in client results, but most are not experts in marketing and sales, nor do they have the ambition to be. Many are held back by scattered strategies, tech overwhelm, or overpriced mentorship programs that offer little more than recycled content and empty advice.

We built Maxalding Agency to change that.

We are a results-driven growth partner dedicated to helping fitness professionals not just survive, but dominate in this new digital era. Our team blends a decade of digital marketing expertise, creative strategy, and cutting-edge technology into a done-for-you growth machine for our clients. From brand positioning and high-performance advertising to AI-driven funnels and automated sales systems, we don’t just run campaigns, we engineer predictable, measurable growth.

Our mission is simple:

  • Empower fitness coaches and studios to scale confidently.

  • Deliver predictable, measurable growth through innovative marketing systems.

  • Free up your time so you can focus on coaching, leading, and transforming lives.

This is how we make our impact on the industry today.

Hear from the coaches and studios we’ve helped grow so far.

Testimonials

The fitness industry is getting more competitive, but also growing in opportunity. We’re here to make sure our clients are not only keeping up, but leading the way.

Ready to see what’s possible for your business?

+61478724670